StartupStartup
Startup and small business operations and efficiency
“Startup” is this weird phrase that means lots of different things. For me, one of the things that it means is really internalizing a couple of different concepts.
One is the [[Lean Startup]], which has lots of baggage associated with it today, but at its core there is the Build - Measure - Learn loop.
You start with a hypothesis (another key concept), like “adding an ecommerce channel will lead to more sales”, and then you build the minima...
Metrics for tracking user interactions with your app / product
Pirate MetricsPirate Metrics
Framework for thinking about how to onboard / get people to use your product or service. Originally conceived by [[Dave McClure]] at [[500 Startups]].
These are totally custom for every product, but can be useful in building hypotheses about what matters / what works in getting usage, and also what kind of [[Product Metrics]] you should be tracking.
Called “Pirate Metrics” because the abbreviation is A-A-R-R-R:
Acquisition: this is initial sign up. You might want to say this is email sign up...
- Intercom https://intercom.com
- Posthog https://posthog.com – Open source, supports Deploy to Heroku, you’ll want at least a basic database at $9 / month and basic dyno at $7 / month.
- Heap https://heap.io/
- Metabase https://www.metabase.com/ – not really product metrics, but can be used to track and filter metrics directly from your app’s database