In the office today, we talked more Facebook. It's an important component of the industry we play in.
Here's a little analogy that we think is right:
Facebook is to the Internet as the Mall of America is to the rest of the world: there are a lot of people, activity and commerce on the inside, and you definitely want a stall/shop/exhibit there, but your warehouse, your home base, is always going to be on the outside.
Sure is fun thinking about how all these things intertwingle....