Boris Mann

Open Source. Community. Decentralized Web. Building dev tools at Fission. Cooks & eats.


Not advertising via blogs? You're "doing your client a disservice"

Tom Hespos, an experience media buyer (and CEO of Underscore Marketing) blogs about an experience he had recently buying ads on a blog. The take-away: "Said blog kicked ass and was one of the best performers on the campaign. Business Blog Consulting: Hespos: Yes, Blogs Are A Great Advertising Environment