Is it hype? I'm too far gone drinking the Kool-Aid to tell. Go read Nova Spivack and make up your own mind. In short, RSS supplanting email, becoming the primary transport used on the web.
My projections indicate that within 5 years almost every Weblog will provide an RSS channel of its content. In coming years a large percentage of consumers and professionals are expected to begin blogging -- Weblogs are the new homepages; everyone should have one.
There is more to this than meets the eye -- when people == weblog, this means that a person's profile is their weblog. Or could their profile actually be their weblog?